Media | Program | Exhibitors | Manufacturers | Home Dec 30, 2009 - Jan 3, 2010
San Diego Convention Center

Features and Attractions

Camp Jeep San Diego

The Jeep Test Track is an interactive adventure zone where professional 4 x 4 drivers allow riders to experience a Jeep's on and off-road capabilities. The Jeep test track includes logs, stumps, an angled drive-over and other Jeep Trail Rated terrains. It also features a thrilling, "can't miss" hill climb where passengers experience the Jeep's traction capabilities while climbing the 16-foot, 35 degree Jeep Mountain-the icon of the ride. Similar to a roller coaster experience, many riders run back in line to take the Jeep through its paces, again, after experiencing the multiple capabilities of the Jeep line-up.

  • Wednesday, December 30, 10 am - 8 pm
  • Thursday, December 31, 10 am - 6 pm
  • Friday, January 1, 10 am - 8 pm
  • Saturday, January 2, 10 am - 8 pm
  • Sunday, January 3, 10 am - 6 pm
Toyota Drive Center

Toyota Start Something Drive Center

Come out and drive and assortment of Toyota products including the full line of Hybrids on a specially designed drive course highlighting safety, quality, and eco driving.

  • Friday, January 1, 10 am - 7 pm
  • Saturday, January 2, 10 am - 7 pm
  • Sunday, January 3, 10 am - 6 pm
Toyota Drive Center

Ford Ride & Drive

Stop by the front drive of Hall B and test drive one of many Ford vehicles.

  • Thursday, December 31, 10 am - 5 pm
  • Friday, January 1, 10 am - 5 pm
  • Saturday, January 2, 10 am - 5 pm
  • Sunday, January 3, 10 am - 5 pm
Ford Built for San Diego

Kia Ride & Drive

Kia Motors would like to invite you to test-drive* the all-new 2011 Sorento1, proudly built in the USA.2 With state of the art technology, sporty styling, class-leading interior space and a price starting at under 21k3 – it's the crossover everyone wants to drive. So come out and get behind the wheel! Receive a free gift with test-drive and enter to win a Caribbean trip for two**. Look for the Kia (Crossover to the Unexpected) registration area outside of convention center door F. Brought to you by Kia Motors. Kia. The Power to Surprise.

  • Wednesday, December 30, 10 am - 6 pm
  • Thursday, December 31, 10 am - 6 pm
  • Friday, January 1, 10 am - 6 pm
  • Saturday, January 2, 10 am - 6 pm
  • Sunday, January 3, 10 am - 6 pm
Kia for San Diego

GM Ride & Drive

Experience GM Ride & Drive featuring vehicles from Cadillac, Chevy, Buick and GMC.

  • Friday, January 1, 10 am - 4:30 pm
  • Saturday, Jan 2, 10 am - 4:30 pm
  • Sunday, January 3, 10 am - 3 pm
GM Logos

Tesla

Tesla, the highly exclusive, all-electric roadster will be on display for the first time at the San Diego International Auto Show. The exhibit will feature both Tesla vehicles – the 2010 Roadster Sport, and 2010 Roadster – and Tesla representatives will be on hand to discuss the vehicles with interested show attendees and potential customers.

Model T Club

The Model T, which celebrated its 100th anniversary last year, will be showcased at the San Diego International Auto thanks to the Model T Club of San Diego. Club members will be at the show dressed in period clothing and helping to educate attendees about Henry Ford's "car for a great multitude."

Model T Club Model T Club

Exotics

This year’s show offers an exquisite selection of exotics, courtesy of Jake’s Motorcars of San Diego. On display will be an Aston Martin V-8 Vantage, notable as the favored vehicle of super-sleuth James Bond; the Rolls-Royce Phantom, brining one of the most storied nameplates to the show floor; the Bentley Continental Flying Spur, one of the recent Bentley’s that has turned heads around the world; and finally, the Ferrari 575 Maranello BlackBlack, a case study in speed and elegance. In total, Jake’s Motorcars will be showcasing nearly 30 vehicles, including: Ferrari 612 Scaglietti; Lamborghini Murcielago; Lamborghini Diablo Roadster; Land Rover Range Rover Sport Supercharged Strut Package; Mercedes Benz CLS500 Show Car; and, Porsche GT3. For a full tour of Jake’s Motor Cars collection, click here.

Jakes Motor Cars

Classics

One of the largest collections of classic vehicles in the history of the San Diego International Auto Show will be on display courtesy of the La Jolla Motor Car Classic. Featuring a literal history of the automobile, starting with a 1904 DeDion-Bouton and ending in the muscle car era, the exhibit will transport show attendees to any number of time periods, from the early years to the mid sixties. One of the highlights at this years La Jolla Motor Car Classic are the automobiles of Carroll Shelby. Race Car Automotive Hall of Fame inductee Carroll Shelby’s vision to combine a lightweight European chassis with American V8 power resulted in one of the greatest sports car and one of the fastest road cars ever constructed - the Shelby Cobra and several will be on display. Also included in this display will be 1930 Isotta Fraschini; 1913 Rolls-Royce Silver Ghost; 1955 Pontiac Starcheif; 1934 Packard Dual Cowl Phaeton and much more. Additionally, Classic car artist Heather Young is scheduled to be in the Classic exhibit on Saturday afternoon, January 2nd. For more information about the La Jolla Motor Car Classic, click here.

Classic Cars

Mazda Family Day

Sunday, January 3rd, 2010

Sunday, January 3 is Mazda Family Day where children 12 and under get in free with a paid adult and kid-friendly activities begin at 10 a.m. and concluding at 3:00 p.m. This year, Mazda has teamed up with San Diego-based "Paint My Ride Party™' and local charity "A Reason To Survive" that will allow auto show attendees, for a suggested donation, the chance to paint Mazda vehicles. All donations will go directly to “A Reason to Survive,” which is dedicated to healing, inspiring, and empowering children facing life challenges by providing innovative arts-based programs, education and opportunities.

Mazda Family Day will also welcome San Diego’s own Jumpitz, an up and coming children's entertainment group that inspires children to jump in and discover their world through engaging music, stories and dance. The Jumpitz will perform three shows on the Main Stage and will do meet and greets in between performances at the Jack FM booth in the Mazda exhibit.

*A suggested $3 dollar donation to the A Reason To Survive non-profit organization is requested to participate in the Paint My Ride activity.

  • Sunday, January 3, 10 am - 3 pm

Mazda

Paint My Ride

Arts

Jumpitz

Think Blue Eco-Center

Featuring alternative and flex fuel vehicles, hybrids, electric cars and educational features on how to preserve our environment.

Think Blue

Boat & Cycle Expo

A new feature at this year’s Auto Show is a special boat and cycle exhibit expo designed to promote Southern California’s unique lifestyle. The focus of this special exhibit will be on towable boats, personal watercraft, and a variety of cycle sports.

NASCAR on Display

NASCAR makes a prominent showing at this year’s San Diego International Auto Show with four renowned classics: Bill Elliott’s 1994 “Mac Tonight” Ford Thunderbird and his 2002 Evernham Dodge Intrepid; the Texaco Havoline Thunderbird that was driven by the late Davey Allison, Neil Bonnet, Ernie Ervan, Kenny Wallace and Dale Jarrett; and, Sterling Martin’s “Coors Light” 2001 Dodge Intrepid R/T.

Ivan "Ironman" Stewart

Off-racing legend Ivan "Ironman" Stewart, is scheduled to appear and sign autographs on Friday, January, 1, 2010 at the San Diego International Auto Show. His first appearance is scheduled for 11 a.m. – 12 noon in the Eco-Center; 2 p.m. – 3 p.m. in the Toyota display and from 5 p.m. – 6 p.m. with his Baja truck in Hall H of the convention center.

Ivan Stewart

AutoTrader.com $50,000 Sweepstakes

Stop by the AutoTrader.com exhibit and enter for your chance to win $50,000 towards your next car.

Auto Trader

Scripps Health Pit Stop

Each generation of cars has its own unique personality and needs—just like you. Stop by the Scripps Health Pit Stop to see our classic car collection, and discover which "model" you are! "Tune up" your health with free screenings for blood pressure and body fat. Enjoy a relaxing chair massage, and make sure your hands are squeaky clean with our glow-germ test. Click here for our ad and bring it to the Scripps booth to get a free pocket-sized first aid kit and hand sanitizer.* And if you can’t make it over to see us, it’s still easy to find the right Scripps doctor for a "tune up." It’s just one call to 1-800-SCRIPPS or one click to scripps.org.

* While supplies last.

Scripps Health

Charger Girls

The AFC West Champion San Diego Chargers cheerleaders are scheduled to return to the 2010 San Diego International Auto Show where they will be signing autographs and selling their 2010 calendars.

Charger Girls

GEICO

Come and see the GEICO Gecko and learn how you can save on your car, cycle, boat and home insurance all at the same time. For more information about GEICO products and services, click here.

GEICO GECKO

 

Note: Manufacturer participation, vehicles and features subject to change without notice.

1Available January 2010.2 U.S./globally sourced parts. *Driver must be 21 years of age with a valid driver's license to take part in the test-drive. **See official rules at the Kia Test Drive Booth for details. 3MSRP for base model is $20,790, options listed cost more. Price includes freight, excludes tax, title, license, registration and other options and retailer charges. Actual prices set by retailer.

Sponsors