San Diego International Auto Show
Owned, produced and presented by the New Car Dealers Association, the San Diego International Auto Show has grown to become the second largest auto show in California and the highest-attended consumer event at the San Diego Convention Center. Chosen as a global destination for manufacturers to showcase their products, the San Diego International Auto Show – Where the Cars are the Stars® – is one of the primary means of stimulating automobile sales throughout the county.
One of the keys to the Auto Show’s success each year is the extensive media coverage prior to and during the show. The NCDA’s media partners play a critical role in advertising the San Diego International Auto Show and supporting the show’s public relations and marketing effort
New Car Dealers Association® San Diego County
Founded in 1940, the New Car Dealers Association® San Diego County (NCDA) represents the franchised new car and truck dealers in the San Diego region. The NCDA’s role is to address and provide programs and services responsive to the needs of its Dealer Members.