The show floor

Everything on the floor

Find any brand or experience on the interactive show map, then explore the zones and marquee attractions, all at the San Diego Convention Center.

Explore zones

Dec 31, 2026 – Jan 3, 2027Opens 10am · closes 6pm / 9pmSan Diego Convention Center

Tickets on sale Dec 4

Interactive show map

Search for a brand, tap any booth for details, and switch between 3D and flat views. Layout shown is from the 2026 show.

Browse all brands Getting here

Booth locations are from the 2026 show floor plan. The updated layout will be posted closer to showtime. Tap a booth for details. Hold ⌘ or Ctrl and scroll to zoom, drag to pan, or open full screen.Pinch with two fingers to zoom, or open full screen to explore.

Zones on the floor

Become an exhibitor →

Test Drives • Tech • Future

EV Test Track

Hands-on EV test drives, charging tech, and the newest electric models — where curiosity turns into torque.

View zone

Overland • Outdoor • Gear

Adventure Basecamp

Overland rigs, rooftop tents, outdoor gear, and trail-ready builds — all the fun parts of leaving pavement behind.

View zone

Speed • Builds • Motorsport

Performance Pavilion

High-horsepower builds, motorsport heritage, and the machines that make your pulse spike just standing still.

View zone

Lifestyle • Surf • Vintage

Coastal Cruisers

Classic cars, surf culture, beach vibes, and the timeless machines that belong on the coast.

View zone

Things to see & do

Tap any attraction to learn more.

Debuts & New Releases

See it first

Compare the hottest new models side by side and get behind the wheel of vehicles that aren't in showrooms yet: cars, trucks, SUVs, and crossovers.

Test Drives

Ride & drive

Participating manufacturers put you in the driver's seat with on-site ride-and-drive experiences on select vehicles throughout show hours. Bring your license.

EV Test Track

Electric

Feel the instant torque of the latest electric vehicles on a dedicated indoor track, a hands-on way to experience EV performance and tech.

Electric Avenue

EV & hybrid

Everything you need to go electric in one place: the newest EVs and hybrids, charging know-how, incentives, and experts on hand.

Mobility Zone

Adaptive

Explore adaptive and accessible vehicles and mobility solutions, with specialists showing how today's technology keeps everyone moving.

Military Appreciation

Toyota

A dedicated salute to San Diego's military community, presented by Toyota, with special recognition and experiences for service members and families.

Family Day

Kids 12 & under free

A day built for families, with interactive zones, room for strollers, and kids 12 and under admitted free.