Where the Cars are the Stars™
Hundreds of the newest cars, trucks, SUVs, and EVs under one roof — compare them side by side, get behind the wheel, and see the models that aren’t in showrooms yet. Four days on the Bayfront.
Four days on the Bayfront
- 10am – 6pmThursdayDec 31, 2026
- 10am – 9pmFridayJan 1, 2027
- 10am – 9pmSaturdayJan 2, 2027
- 10am – 6pmSundayFamily DayJan 3, 2027
The show entrance closes one hour prior to show closing.
Tickets go on sale December 4
- Adultages 13–61$18
- Seniorages 62+$15
- Militaryactive duty w/ ID$15
- Childages 7–12$12
- Childages 6 & underFree
Sunday, January 3 is Family Day, and children 12 & under are free with an adult.
The stars of the show
Test Drives • Tech • FutureHands-on EV test drives, charging tech, and the newest electric models — where curiosity turns into torque.
Overland • Outdoor • GearOverland rigs, rooftop tents, outdoor gear, and trail-ready builds — all the fun parts of leaving pavement behind.
Speed • Builds • MotorsportHigh-horsepower builds, motorsport heritage, and the machines that make your pulse spike just standing still.
All the cars. One roof.
It's Where the Cars are the Stars™!
Located on the Bayfront in downtown San Diego. Final maps and entry guidance are posted closer to showtime.