Where the Cars are the Stars™
The newest cars, trucks, SUVs, and EVs under one roof. Compare them side by side, get behind the wheel, and see the models that aren’t in showrooms yet. It all happens on the Bayfront.
Countdown to showtime
56
Days
02
Hrs
05
Min
21
Sec
San Diego Convention Center
San Diego, CA
Dec 31, 2026 – Jan 3, 2027
Show hours
Four days on the Bayfront
- 10am – 6pmThursdayDec 31, 2026
- 10am – 9pmFridayJan 1, 2027
- 10am – 9pmSaturdayJan 2, 2027
- 10am – 6pmSundayFamily DayJan 3, 2027
Thursday
Dec 31, 2026
10am – 6pm
Friday
Jan 1, 2027
10am – 9pm
Saturday
Jan 2, 2027
10am – 9pm
Family Day
Sunday
Jan 3, 2027
10am – 6pm
The show entrance closes one hour prior to show closing.
Tickets
Tickets go on sale December 4
- Adultages 13–61$18
- Seniorages 62+$15
- Militaryactive duty w/ ID$15
- Childages 7–12$12
- Childages 6 & underFree
Sunday, January 3 is Family Day, and children 12 & under are free with an adult.
Featured
The stars of the show
Scenes from the show
All the cars. One roof.
Presented with our partners
It's Where the Cars are the Stars™!
Located on the Bayfront in downtown San Diego. Final maps and entry guidance are posted closer to showtime.